Creativity: The requirement in Entrepreneurship

Do not stick just to see glamorous change! You, one among so many people who could bring something new! Think of this as a habit. Since you live in a century of creativity. Creative is the key to winning the competition. There are many concepts of creativity. One of them, taking inspiration from the music, exactly, jazz music. In jazz music, there is the term jam session when musicians did not play a particular song, but the instrument without being tied steady chord songs, free-flowing course. Jamming, John Kao pour inspired his theory in a book that has been circulating in the Indonesian language, “Jamming: The Art and Discipline Business Creativity”.
If jamming can tickle the ears with beautiful music, business too, so maybe take a step outside the usual alternative policies. The result, as in jazz jamming, remains “rhythmic and pleasant”. That analogy theory of Kao in the business world.
Jamming in the business, is a creative endeavor. There is imagination, creativity totality, taking inspiration from the flickering glow everywhere. From there create creative ideas in business development. Who are “sparing partner” of an entrepreneur in the exploit creative ideas? He can be a fellow entrepreneur, even though there’s nothing wrong with other people who are very different from the world of work (not entrepreneurs).

Work “routine round”, “obedient grip”, the highest decision-making level, particularly as the attitude towards the reality of the business center, believed to be a dangerous attitude for business continuity. Routine, grip, grip it, a fetter to the progress. However, do not interpret it wrong. Management of creativity, not the “anti-rules”. Certain rules, must still exist, but its existence is not the creativity. There is an “extreme” in the case of this renewal. For example, computer hardware manufacturers worldwide, intell. Intell, periodically always destroy their old product after the manufacture of new product team creativity results. Similar measures, although “accidental” experienced by the company Unilever. As soon as new products emerge, old products Unilever “automatic” defeated its own new products.

If there’s intell and Unilever examples in this section, two of the big corporate world, true creativity is not a big corporate monopoly. In the small business sector also, creative ideas emerge from reflection and conversation about things that never occurred. It is precisely in small business, creativity should be further developed, as is usually small businesses, have had little human resources. These points so that small businesses are relatively more compact people, so the transfer of new creativity can quickly flatten. In a small business creativity shorter transfer path. An innovator in the short time he was able to directly transfer the new findings to all those who worked with him. Not impossible, for the transfer of new findings, it could well trigger the growth of creativity.