Customer relationship management (CRM) software rises above simply storing contact data. A CRM application is essentially a full-service tool that enables you to manage all kinds of operational functions, ranging from point-of-sale (POS) to marketing to accounting, all in one place.
You may have heard of all of that, but how exactly do they matter to your law firm? Below are five ways:
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If you are not monitoring your legal intakes, then you are losing out on a wonderful chance to boost your ROI. You have to check whether all your calls or web leads are being professionally attended to, that every caller receives follow-ups in the way they prefer – text message, phone calls, e-mail, and so on. Basically, you must determine whether you are obtaining value for your money and offer content in a platform that people like.
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Enhanced Customer Relations
For a legal firm, the most critical thing is customer retention. There is no definite answer to this question, but most experts say the costs is between 4 and 10 times more to win a new customer than it does to retain an existing one. Others say cost of getting a new customer is above 30 times that of retaining an existing one. You don’t want anyone to think they were ignored, and this is one reason for you to invest in appropriately specialized legal intake software. No matter if your clients are calling or posting on social media – you have to know about it and the best method is to use the best lead conversion and legal case intake software to stay in the loop of all company mentions.
The most effective marketing campaigns are always evaluated periodically. Your lead conversion software CRM also demands such a routine to determine the rate of conversion. This helps you know the success of your tactics and apply changes if necessary.
More modest law firms can now make use of technology to flourish in a very competitive market with more sizable companies. You might have inadequate resources for a 24/7 client services department, but with a good legal case intake software, you will be able to control overhead and appear to be that highly respected firm that you aim to be in the future. Legal case intake tracking is a ocst-effective tool to enhance your ROI. This is absolutely heaven-sent in an era where the cost of business operations keeps going up. You can now monitor every inbound call or web lead to assure better conversion and greater ROI.
Prior to searching for systems, do evaluate your law firm’s CRM needs and requirements. Certain factors to study include price, features, compatibility, business objectives, and vendor track record.