Marketing Strategy Over Time: Old Ways Vs. The New Ways
The huge multimedia industry of today is not only dominating us, it has literally gobbled us and to think that there are countless more ways in doing media marketing is almost inconceivable. The fact that our human nature wills us towards new trends and choices makes us feel like we are not moving forward if we are not going to embrace the new media trends like LinkedIn, Pinterest, Google+ and the like. These new trends in media is considered the center of power in marketing, and it is the most ideal way at getting your hands on marketing data without spending too much. However, the new way is not the only avenue we can take. Thus, the marketing clash begins.
Let us take for example the new trends in music that encourages us to like any new artists such as One Direction, but to say that these new artist is better than Beatles is practically unfathomable. The same principle applies for marketing. Some old fashioned routes are still the best routes to take: effective and powerful as well as compelling.
Basically, if you are looking to create a bigger impact, you have to combine the new avenues with the old ways in a single marketing strategy.
Word of Mouth: Always The Better Way
If you are looking for a marketing strategy that has a great impact but at a lesser price, then try using the word of mouth. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. The word of mouth is a very effective marketing tool as no matter what kind of amazing marketing advertising you may have for the world, they would still trust the accounts of their family and friends more than your ads. Having said that, new marketing strategies like giving loyal customers some rewards will certainly improve your game.
One of the best methods in doing this is to infuse an email marketing program with a referral program.
The Advantages Of Printing
One of the most common misconception is that printing strategies in marketing are very costly methods of marketing, which is very untrue. Though they tend to have higher prices compared to digital marketing strategies, they provide a larger impact compared to online marketing ads. But be warned, if you are going to use this kind of marketing strategy, make sure that you are going to be as creative as you could get. Do not just mail tons of letters and mails to potential clients and customers. You can use the alternative of using printed cards that contains detailed information of your new services and products which will be sent along with customer’s orders and invoices.